Prompt Engineering¶

📖 Awesome ChatGPT Prompts

OpenAI Cookbook

Prompt Engineering Techniques ¶

How To Write An Article With ChatGPT That Feels Human-Written¶

When you know exactly what you want, the output hits the mark every time.

This clarity prevents the AI from wandering off track and delivering generic responses.

You might think a simple, short prompt will do the job, but that usually leads to generic and lifeless content. There’s a better way.

A well-written prompt tells the AI exactly what you need, ensuring that every detail is covered.
Without it, you’re left with generic, one-size-fits-all content that fails to impress.

A detailed prompt helps maintain consistency in tone and quality.

It ensures that the content is unique, engaging the reader, and SEO optimized.

AI writing feels robotic. It’s not the AI 🔀 It’s the prompt.

A bad prompt is vague and shallow, often leading to generic and unhelpful content. An optimized prompt is like a blueprint — rich with context, structure, tone, and formatting instructions. When you guide the AI like an expert, it delivers like one.

1️⃣ A Bad Prompt ❌2️⃣ A Optimized Prompt ✅3️⃣ Key Differences from the Bad Prompt

Prompt: "Write an article about how companies can become more tech-enabled."

❌ Why This Is a Poor Prompt:¶

This prompt is far too vague and lacks the direction needed to generate strategic, high-value content. Here's what's missing:

No target audience defined: Are we speaking to CEOs, middle managers, or startup founders?
No content format specified: Should this be an article, a whitepaper, a blog post, or a guide?
No structure guidance: No outline, heading style, or word count is requested.
Lacks depth: Doesn’t ask for examples, industry context, or actionable strategies.
No tone or style direction: Is it formal? Informal? Technical? Conversational?
No SEO or readability consideration: Missing clarity on how to make it findable and readable.

🎯 Analogy:¶

It’s like telling a consultant, “Make my company better,” without saying in what way, for what purpose, or by when.

✅ Optimized Prompt - Version 1:¶

I want you to act as a world-class business/digital transformation consultant and content strategist. Your goal is to create a high-impact, unique, highly engaging the reader, SEO-optimized, and deeply insightful article targeted at senior business leaders and executives in service-based companies looking to evolve into tech-enabled organizations.

Be specific, dive deep, take time, and Do it step by step.

Step 1: First, create a detailed outline for the article. The outline should include at least 15 headings and subheadings (using H1, H2, and H3 formats). Cover strategic areas such as leadership mindset, data infrastructure, digital tools, internal culture shifts, Applied Generative AI for Digital Transformation, and cited examples from real companies.

Step 2: After the outline, write a comprehensive, 1000+ word 100% Unique, SEO-optimized, Human-Written article in fluent English based on that structure. Use a conversational, human-like (Informal Tone but professional, Utilize Personal Pronouns, Keep It Simple, Engage The Reader, Use The Active Voice, Keep It Brief, Use Rhetorical Questions, and Incorporate Analogies And Metaphors).

Make sure to:
- Bold the title and all headings using Markdown.
- Avoid echoing the prompt or repeating instructions.
- Focus on clarity, depth, and practical value in each section.
- Optimize for SEO: include the target keyword “moving from a service company to a tech-enabled company” in the intro and conclusion, and naturally throughout the content.
- Add a conclusion section that wraps up the article with a strong takeaway.
- Include 5 unique, practical FAQs after the conclusion for further SEO value.

DO NOT mention that you are an AI or refer to this prompt. Do not remind me what I asked you for. Do not apologize. Do not self-reference. Get to the point precisely and accurately. Just output the article as if written by a high-level consultant. Now write an article on the topic: “What are the most important things that an organization can do to move from a service company to a tech-enabled company?”

Version 2

I want you to act as a world-class business and digital transformation consultant, strategist, and content writer. Your task is to write a deeply insightful, original, SEO-optimized, and highly engaging article aimed at senior business leaders and executives in service-based companies who want to evolve into tech-enabled organizations.

Your approach must be strategic, data-informed, and practical, with clear value in each section. Structure your response in two detailed steps:

Step 1 – Build the Outline (Use mkdocs-compatible advanced markdown where appropriate):

Create a detailed article outline with at least 15 headings/subheadings, logically organized.
Cover critical transformation dimensions such as:
Executive mindset shift
Internal culture transformation
Scalable data infrastructure
Strategic use of digital tools
Applied generative AI in operations
Real-world case studies (refer to actual companies)
Design the outline for clarity, flow, and depth, preparing the reader for a high-value narrative.

Step 2 – Write the Full Article (1000+ words):

Based on the outline, write a comprehensive, SEO-optimized article in fluent, human-like English.
Use a conversational yet professional tone:
Use personal pronouns
Ask rhetorical questions
Use analogies and metaphors
Write in active voice
Keep it brief, clear, and practical
Format using Markdown:
Bold the title and all headings
Avoid restating the prompt or adding meta-commentary
SEO Requirements:
Integrate the keyword: “moving from a service company to a tech-enabled company” naturally in the intro, conclusion, and throughout the article
Conclude with a strong takeaway
Then add 5 unique, practical FAQs relevant to the topic for additional SEO value

Do not reference AI, yourself, the prompt, or instructions. The result must feel like it was written by a top-tier digital transformation advisor.

Now write the article on the topic: “What are the most important things that an organization can do to move from a service company to a tech-enabled company?”

✅ Why This Is Far Better:¶

Clear & Step-by-Step Role Assignment: The AI is told to act like a business transformation consultant and strategist.
Detailed Structure: The prompt demands a full outline before content creation — ensuring flow and depth. It tells the AI exactly what to do, leaving no room for guesswork.
SEO-optimized directives: Keywords, FAQs, headings — all align with content best practices.
Tone & Style: Specified to be human, conversational, and highly engaging.
Professional Use Case Fit: Tailored to decision-makers in business contexts.
No Ambiguity: Each instruction has a purpose and outcome in mind.

🔍 Analogy:¶

This is like giving a Michelin-star chef a complete brief: the dish, style, guest preferences, plating format, dietary needs, and desired flavor profile — ensuring a memorable result.

The final article is organized, reader-friendly, and fully optimized for search engines

Step 1. Creating a Detailed Outline:
- It’s important because it breaks down the content into sections and subtopics.
- A well-structured outline makes sure that the final article flows logically.
Step 2. Writing a Comprehensive Article:
- This step involves expanding each section with detailed, conversational paragraphs.
- Each sentence is crafted to be clear and highly engaging, keeping the reader hooked.
- It’s all about being human — real, relatable, and easy to digest.
Step 3. SEO Optimisation Techniques:
- Include your target keyword early on, ideally in the first line and again in the final sentence.
- Use relevant keywords throughout the article.
- Clear headings, internal links, and bullet points all contribute to better SEO performance.

Aspect	❌ Bad Prompt	✅ Optimized Prompt
Clarity	Ambiguous and generic	Highly specific with clearly outlined steps
Structure	No structure defined	Starts with an outline, then the article
Audience Focus	Not defined	Tailored to senior business leaders
Tone & Style	Unclear, left to AI to guess	Conversational, professional, human-like
SEO Integration	Completely missing	Detailed keyword placement, formatting, and structure
Depth	Likely shallow or generic	Strategically deep, covers subtopics with insights
Outcome Control	Low control, unpredictable result	High control, focused and consistent output
Instruction Quality	One vague line	Multilayered, precise, and guided prompt

Next Steps¶

prompt-engineering-techniques.md: 17 prompt engineering techniques, moving from simpler to more advanced approaches. Each technique is illustrated with relevant examples tied to our “Cloud Cost Optimization Advisor” scenario.
ai-engineering-for-enterprises.md: ChatGPT & Generative AI Engineering for Enterprises.

Prompt Engineering¶